It's not FOR you.
Tonight was Journey to the Centre of the Earth and The Day the Earth Stood Still. I watched the second in the theatre with my boss. Who would pass up an opportunity to hear "Klaatu verata nikto" in optical sound with a crisp 35mm print?
Close to the end of Journey, a guy came up to the box office and squinted at our sign. "Damn!" he exclaimed. "People here really pay eight dollars to see these?"
"Nine dollars is regular admission, actually." We don't discount people who want to just see the second half of a double bill, unless they really let us know it matters to them.
"Nine dollars!" he said. "To watch something anyone can watch for free at the library, and you charge more than a Dallas theatre?"
"Well, some people think it's worth it," said my coworker.
"It's not worth it! It's a scam. I'd never pay this kind of money to see a pair of old movies, and here you are charging for them like they're brand new!"
He ranted some more and then he started to storm off. My coworker, not exactly polished now and then, mumbled out the closing, "Well, everyone's entitled to their opinion."
The guy spun right around and advanced back at him. "Which is another way of saying that my opinion doesn't matter. But it does. It matters a lot."
And then he stomped away.
My coworker and I exchanged a look.
"He must get that a lot," he said.
"Yeah. He had that one cocked and ready to go."
"Burrrrrn."
Hey, I'll be the first one to agree we're charging highway robbery for these movies. The thing is, we're not alone. In case the dude hasn't noticed, Los Angeles, especially on the Westside, is one hell of an expensive place. It's so expensive that it nearly costs me an hour's wage to see these movies myself. Think about that. We're two dollars cheaper than the rest of Westwood's theatres, and you should just see what the Arclight charges. Dallas? What does Dallas have to do with anything? Dallas ain't got nothin' on Westwood.
For that matter, really? People aren't coming here because of laziness or decadence. Well, maybe a little out of decadence. If you truly can't tell the difference between watching a movie on video on your little TV and watching it on a huge screen in 35mm, you're in no position to question the logic of our patrons' actions. We are not the NuArt with their weekly midnight Rocky Horror revivals. We're a classic movie theatre. Our place is full of snobs-- upper-middle-class art snobs with disposable income and a purist mentality. If your blurry, scratchy public library videotapes are enough for you, by all means, go embrace them as lovingly as you have before.
But like we observed, this guy is probably quite accustomed to being thoroughly laughed at.